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In December of 2009, Didit interviewed Bill Wagner, Chief Marketing Officer of Vocus. Bill shared his views on new media evaluation, CMO mistakes, the future of media, online marketing using video, and the utility of social media monitoring software.
http://www.youtube.com/playlist?list=PL1r-ePkcmhL1vUJWqcfj4oyt3dTVrDcsY In December of 2009, Didit sat down with John Wiseman, Director of Marketing and Partnerships at Thrillist. John had a lot to say about his decision to base his company on E-mail, "the original social media," and opined freely on the future of media.
In November, 2009, Didit interviewed Rebecca Lieb, who at that time was serving as VP at Econsultancy.com. Rebecca is an outspoken strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. Rebecca spoke freely about SEO, the future of media,...
In November of 2009, Didit interviewed Wenda Harris Millard, former co-CEO of Martha Stewart Living Omnimedia and former Chief Sales Officer at Yahoo. Ms. Millard shared her views on branded entertainment, mistakes often made by CMOs, new media evaluation, and the future of electronic media.
In November of 2009, Didit interviewed Doug Miller, Global VP, Expedia Inc. Doug opined freely on mistakes typically made by CMOs (Chief Marketing Officers), and also weighed in on new media opportunities, media attiribution models, and the future of media.
In October, 2009, Didit interviewed Gian Fulgoni, Chairman and Founder of comScore. A range of topics relevant to e-marketers was discussed, including last click attribution, click relevance, online metrics, the future of media, current and future regulation of online advertising, online CPG spending, and the proper way for marketers to evaluate new forms of media that have yet to...
In July, 2010, Didit interviewed Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on a number of topics germane to e-marketers, including mistakes often made by CMOs in respect to online media, the importance of training, and appropriate means of evaluating new forms of media whose objective worth has not yet been proven to the satisfaction of management.
In July, 2010, Didit interviewed Yahoo senior Vice President Joanna Bradford, who opined freely on a number of issues relating to e-marketing. Ms Bradford is an experienced Chief Marketing And Operating Officer who has helmed various high-profile technology projects over the past two decades.